Bruce Russell has been involved in numerous projects and initiatives throughout the community. He led the campaign for the construction of the community golf course, where he was President for 16 years and is currently the Vice President. He has also dedicated time and effort towards the ongoing clean-up of Mannion Bay and the Telus corner. He was on the fundraising cabinet for the Cove Commons project, and was an avid supporter of the Snug Cove Garden Gateway project. He represents Bowen Island at West Vancouver Chamber of Commerce events and continues to volunteer for many other community promotional activities, including the Vancouver Outdoor Adventure Show.