The Sonya wrap, one of Movement Global's new pieces, can be worn in at least four different ways, says Amrita Sondhi, the owner of the line. "If you combine [the wrap] with dresses, there are a minimum of eight variations."
This concept applies to many of the pieces of clothing at Movement Global. And the mission statement, sustainability, is written right there, on the hangtag. Sondhi laughs and says, "A colleague pointed out that that's not very smart from a business perspective to tell people to buy less, not more. But to me, sustainability is essential."
Movement Global will showcase the versatility of its clothing in its fifth annual fashion show on Saturday, Nov. 26 from 2 to 4 p.m. at the Gallery at Artisan Square. Among the models will be well-known members of Bowen's yoga, dance, Pilates and fitness community who'll prove the point that Movement Global wear is as comfortable as it is stylish.
Sondhi says, "I'm dressed up to go to the office but I feel as comfortable as if I were in my pajamas." About what's new this year, she says, "We moved into our new location at Artisan Square. We have new pieces in the line and a lot of new colours."
Sondhi also noted that people are always surprised to see the multiple ways the clothes can be worn and how many body types they fit. "Take, for instance, the Roma jacket. It is reversible and can be worn with the neck open or the sleeves can be pulled up to show the other colour. It is asymmetrical, cuddly and cozy and it looks good on every body type. We are known for our cuts and high quality fabric."
Another item that is very useful for the season is the Salwar tight. These are warm, reversible, double-sided tights that come in two different colours.
Movement Global also offers men's wear.
Admission to the fashion show is by donation and all proceeds go to the Pamoja Foundation that helps to alleviate poverty through microfinance in East Africa.
For more information, please visit www.movementglobal.com
