Darcie Buzzelle has been quietly learning the tips, tricks and tools of online marketing (www.theyesyoucanplan.com).
"Historically I've been a lurker," she said, "but fact is, lurkers don't really learn. So I jumped in on a team with young bucks from all over the US. I wasn't only the only ol' fart, but the only broad!"
"It's amazing how success unfolds when you become part of a community," Darcie said, adding that despite the age and gender differences the group discovered more commonalities than differences. "By working together, we discovered what we could achieveit's like having a whole new family," she added.
The team was acknowledged for its achievements on the stage at the No Excuses 4 Conference in Las Vegas in front of an audience of 800, and Darcie launched "Grey Power." When she announced, "Hey - we're not dead yet," the young crowd hooted and the women applauded. Those of the older generation later talked about how empowered they felt to step into the world of online marketing where successful grey power was celebrated.
And the tools are applicable in many areas. Local businesswomen Carol Petersen has charged Darcie's company StickyBee with marketing her time-sensitive exclusive offers for five different African safari dream journeys (natureencounterstours.com) using the Facebook platform. Together, they are currently building some amazing bonuses into the offer to make it easier for folks to cross items off their bucket lists.
In the non-profit sector, StickyBee has been asked to devise an online marketing strategy to raise $1 million for a non-profit organization that serves 200 of the most troubled of the downtown east side residents in an inclusive "family-like" community. It's a new to approach to an old problem and the current success stories are empowering.
"We all really do have far more commonalities than differences," Darcie said.