Last November after the offer was made, Tourism Bowen Island made the decision to purchase the Bowen’s tourist brochure produced by Tim Rhodes and Darcy Buzzell. Tourism Bowen chair Murray Atherton says that the group initially did not think they would make big changes to the brochure this year, but Linda Dennis alongside the creator of Bowen’s new brand, Chris Staples of ReThink, remade the brochure entirely. Now, Atherton is saying the brochure is going to be the talking stick of the island, and represents a more complete roll-out of the Bowen Brand.
The brochure is titled, Secrets of Bowen Island, which Staples says is the cornerstone of the story being told by the brand.
“We want people to come here, but we also want to protect this secret place,” says Staples. “So we have the deer on the second page saying, sshhh… don’t tell anyone, so there is still that edge, but you also get the perspectives of the other animals as well.”
There’s the eagle, for example, telling readers “Malls are for Mainlanders,” and the seal, reminding people to bring their beach towels.
The new brochure also has several updated and in-detail maps, as well as a directory of accommodations.
Atherton says that members of Tourism Bowen gave out a total of 800 copies of the new brochure at last weekend’s Outdoor Adventure Show in Vancouver, and they were very well received. He adds that the brochures will be on the Island by the weekend, and one copy will be mailed to every house on Bowen.
