Dear editor:
Everyone has an opinion on the new Bowen Island brand identity, and here’s mine: Overall, it’s delightful.
The characters are grabby, the tone is fresh and marvellously tongue-in-cheek, and with some very minor message tweaking, it’s good to go.
I’m so relieved we didn’t end up with another earnest “spectacular by nature” slogan that dooms so many tourism campaigns to failure.
Three cheers for the talented design and brand professionals at Rethink – and thank heavens this didn’t suffer the fate of “design by committee.”
Where can I buy a T-shirt?
James Glave
