NEW YORK — Testing a novel release strategy, Universal Pictures' animated sequel “The Croods: A New Age” had one of the best opening weekends of the pandemic, grossing $14.2 million over the five-day Thanksgiving holiday weekend, according to studio estimates Sunday.
Whereas new releases have traditionally lasted around 90 days in
“The Croods: A New Age” grossed $9.7 million Friday-Sunday, which rivals even the weekend start for “Tenet” in October. Warner Bros. didn't break down the three-day weekend figures for “Tenet,” which began preview screenings in the U.S. on a Monday, but said it grossed $20.2 million in its first week in U.S.
While the opening for “The Croods: A New Age” was something Hollywood hadn’t seen in months — a movie that outperformed expectations — it was still only a sliver of what the industry usually sees in the typically busy holiday movie season. Last year, “Frozen II” led all films over the five-day Thanksgiving weekend with $123.7 million, while “Knives Out” scored $41.7 million
Since “Tenet” opened, most larger releases have been postponed or detoured to digital, sometimes while still playing in
That's left smaller films to lead what's left of the box office — about 40% of the normal number of
One of the biggest differences is that Universal spent more heavily to market the $65 million “Croods” sequel from DreamWorks Animation. It played in 2,211 locations, or about half the usual amount for such a release.
Overseas, the film grossed $20.8 with almost all of that — $19.2 million — coming from China.
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Jake Coyle, The Associated Press