Opinion

Dear Editor, The task: to create a brand to appeal to visitors, businesses and residents who will appreciate and cherish the qualities that make Bowen Island the place we love – qualities like living in nature, the quiet, the dark, community, creativ

Bowen has really come into bloom this summer, you may have noticed. Volunteers have stepped in to spruce up the island in preparation for a special visit this week.

I’ve watched the discussion over the Bowen Island branding unfold over the last few days and I have to say it has inspired me, challenged me in good ways, and leaves me once again grateful to be part of this amazing island.

Dear Editor: We moved here half a year ago. I’ve been following the rebranding process for well over a year – from overseas – in the Undercurrent, the muni newsletters, etc.

Dear Editor, It’s hard to believe it was 25 years ago when the Bowen Island Fire Department put on the first Dock Dance. The location was Norma & Denny’s Bowen Island Marina. The band was Jimmy Roy’s Five Star Hillbillies.

Dear editor: As I was flipping through the Undercurrent this past weekend I was saddened to see confirmation of the roll out of the new Bowen brand.

Dear editor: Everyone has an opinion on the new Bowen Island brand identity, and here’s mine: Overall, it’s delightful.

This week I got my first taste of Bowen’s quirky side, with the unveiling of the island’s new brand.

So many questions, but where to begin?

LOUISE LOIK E d i t o r There’s something about a fire truck on display that changes adult men and women into a junior version of themselves.